Marketing support for Road to Ultra Thailand, encompassing local campaign coordination, paid media execution, content preparation, and structured digital communication aligned with Ultra’s global release schedule across multiple platforms.
Client Overview
Road to Ultra Thailand is held in Bangkok as part of the global Ultra series, presenting international electronic music artists to local audiences. Past editions have featured artists including Martin Garrix, Alan Walker, Avicii, Zedd and more, establishing the event within Thailand’s major EDM festival calendar.
The Deal
Road to Ultra Thailand engaged marketing support to manage local campaign execution, covering content coordination, paid media activity, and digital communication aligned with Ultra’s global announcements across official platforms.
Scope of Work
Official Road to Ultra Thailand Marketing (Tonight Media)
Oversaw local marketing coordination for Road to Ultra Thailand, ensuring all social communication and event updates were aligned with Ultra’s global announcement schedule from initial releases through ticket phases and event-week messaging
Maintained consistency and accuracy across all audience-facing content during the campaign, ensuring lineup announcements, ticket information, venue details, and event updates were clearly communicated across platforms
Managed the development and delivery of video and promotional assets, coordinating with production teams on timelines, approvals, and final outputs for both campaign use and post-event coverage
Worked in close coordination with the Ultra Thailand team to prepare and distribute approved materials, including artwork, lineup details, and ticketing information, ensuring all content followed official messaging and release timing
Directed paid Meta advertising in support of ticket sales, establishing audience targeting, geographic reach, and budget allocation based on confirmed announcements and active sales periods
Media Promotion (EDM Addicts)
Delivered coordinated coverage for Road to Ultra Thailand across EDM Addicts platforms including Instagram, Facebook, TikTok, YouTube, website, and app, publishing lineup announcements, event previews, ticket information, and short-form video content in line with Ultra’s official release schedule
Reviewed audience engagement across EDM Addicts platforms during active campaign periods, assessing performance across formats and posts to inform amplification decisions around key announcements
Managed paid Meta activity to support selected Road to Ultra Thailand content, allocating budget around confirmed lineup releases and ticket sales periods to extend reach within Thailand’s electronic music audience
Leveraged EDM Addicts’ audience and subscriber base to circulate event updates and ticket information, coordinating social publishing and email communication to reinforce visibility during key stages of the campaign
Presented Road to Ultra Thailand within EDM Addicts’ editorial channels through articles, event features, and platform listings, ensuring festival information was accessible to EDM-focused audiences
