Official Media Partner
As Tomorrowland’s official media partner in Thailand, we led local communication for the festival’s first fully virtual edition in 2020. The job: turn a global event into a digital-first campaign built for Thai fans, with planning, local messaging and media execution that stayed true to Tomorrowland’s brand.
With live events off the table, market-focused content and targeted outreach kept Thai audiences engaged and held Tomorrowland’s connection to its local fans in a fully online setting.
Scope of Work
We started by mapping Thailand’s electronic music media to find the channels with the most reach and relevance for Tomorrowland’s audience.
From there we lined up leading digital publications, radio broadcasters, social platforms and local EDM influencers. That brought in several of Thailand’s most established electronic music outlets, including major EDM platforms and a big Bangkok radio station, forming one coordinated network to carry consistent messaging across the market.
Media Rollout
With partners and creators locked in, we moved to a structured content rollout across every channel. Working from Tomorrowland’s official assets, social visuals, Instagram Stories and video teasers, we timed releases across platforms to keep the message consistent.
A digital-only event meant visibility had to be earned and held. Matching each format to the platform and partner that suited it best, we kept momentum up and reached Thai fans across multiple touchpoints right up to the virtual festival.
Tools and Execution Approach
With assets approved, we ran the rollout across digital and broadcast channels to maximise reach. Early announcements went out on social and were backed by radio placements to build awareness.
In the final days, influencers shared time-sensitive Stories and feed posts pointing fans straight to the official ticketing platform. The phased approach held visibility across channels and drove clear calls to action right through the closing promotion window.
Campaign Results
The numbers backed it up. On Facebook alone the campaign drove over 700,000 in reach, 17,000 engagements and 46,450 post clicks during the promotion period.
Alongside that, more than 20 influencers and DJs shared event content, pushing visibility past our paid and owned channels and putting Tomorrowland’s virtual edition front and center in Thailand’s electronic music community.
Broadcast & Media Reach
Beyond social, radio broadcasts and online media coverage extended the campaign’s reach and kept Tomorrowland visible across multiple channels in Thailand.
That cross-channel exposure built a strong brand presence through the virtual festival and kept audience awareness up well beyond social alone, strengthening Tomorrowland’s position in the Thai market.
