A multi-year marketing partnership with one of Thailand’s largest electronic music festivals, covering campaign planning, paid advertising, content coordination and media distribution across every edition.
Client Overview
808 Festival is one of Thailand’s largest electronic music festivals, now running three days across major venues in Bangkok and Pattaya every December, up from two.
Past editions have featured Charlotte de Witte, DJ Snake, Zedd, Illenium, Hardwell, W&W, Timmy Trumpet and David Guetta, with stage takeovers from Monstercat and Drumcode.
The Deal
808 Festival keeps Tonight Media on as its long-term marketing partner, leading and running the festival's annual campaigns across official channels, paid media and EDM audience distribution.
Scope of Work
Official 808 Festival Marketing (Tonight Media)
Led marketing for 808 Festival across multiple editions, running official Instagram, Facebook, TikTok and website from first lineup reveal through phased ticket releases to live event-day updates.
Managed sponsors and partners directly: branding placements, deliverables, ticketing, artwork, after-party promotion and ongoing updates.
Coordinated influencers and creators, picking relevant electronic music names and timing their content to lineup reveals, ticket phases, paid media and editorial.
Handled PR with local and international media, writing and sending press releases, fielding enquiries and keeping festival news accurate across outlets.
Oversaw video production, hiring teams, negotiating deliverables and making sure final content hit brand and deadline.
Coordinated artists: Meet & Greets, interviews, scheduling, approvals and final asset delivery.
Directed official email marketing off the 808 database, with geo-targeted sends and artist messaging timed to announcements and ticket releases.
Planned and managed paid ads on Meta and Google, setting targeting, geo-segmentation and budgets around lineup reveals and ticket phases.
Media Promotion (EDM Addicts)
Ran 808 Festival coverage across EDM Addicts’ Instagram, Facebook, TikTok, YouTube, website and app, publishing lineup news, ticket updates, articles and short-form video on the campaign schedule.
Pushed festival news further through the EDM Addicts media network, reaching EDM fans beyond the festival’s own channels.
Ran the EDM Addicts booth at selected editions, promoting the platform and selling EDM Addicts earplugs straight to attendees.
Tracked engagement across EDM Addicts platforms during campaigns, spotting what landed and shifting amplification behind it.
Synced EDM Addicts posting with official 808 channels so announcements, ticket info and updates landed in the right order with no clashing messages.
Ran paid Meta campaigns to amplify key 808 content, spending around announcements and ticket phases to reach more electronic music fans in Thailand.
Tapped EDM Addicts’ own audience and subscriber list to push lineup reveals and ticket releases through repeat exposure on social and email.
Results & Takeaways
Across multiple editions, coordinated rollouts, paid media, influencers and distribution through both 808 and EDM Addicts helped drive high attendance and sold-out events. Timed lineup announcements, geo-targeted ads and creator-led amplification held visibility across Thailand and international markets.
Live onsite coverage and post-event content carried the momentum past the festival dates. Years of repeat work speak to the trust we have built and the execution this kind of event demands.
