Official Media Partner
It’s the Ship is one of Southeast Asia’s largest electronic music festivals at sea. It runs aboard a multi-day cruise out of Singapore, with several stages of international and regional acts while the ship sails through the Indian Ocean and the Gulf of Thailand.
Over the years it has hosted names like Nicky Romero, Timmy Trumpet and Alok alongside a deep roster of international and Asian artists. That scale, location and lineup make it a complex event to promote, especially across several regional markets.
With an international crowd and a destination format, the festival needed extra muscle to build awareness in Thailand. Using our event media experience and platform reach, we helped sell its scale, artists and travel-based experience to the Thai market.
Scope of Work
The goal was simple: build awareness and ticket interest in Thailand by selling the scale and the one-off nature of a festival at sea, not just another land-based event.
We put our events experience and our Instagram, Facebook and TikTok reach to work, with content built around the artists, the onboard atmosphere and how the whole thing runs, all to drive pre-event interest.
We were also brought on for on-site coverage, capturing key moments and sharing them as post-event content to keep engagement up and carry momentum into the next edition.
Media Rollout
Onboard, we shot and published content live across social: short-form video, stories and highlights that captured the experience in real time. Fans back in Thailand could follow the festival as it happened, even if they were not on the ship.
We pushed interaction through replies, reposts and shared community content, pulling in followers who could not attend and keeping the coverage open rather than attendee-only.
After the cruise, we repurposed the best moments to keep engagement going and hold awareness in the Thai market, building interest ahead of future editions.
Campaign Tools and Implementation
We ran It’s the Ship in Thailand through a mix of organic content, community engagement and paid media. Everything was made for the event, including curated photo albums and visual assets built to show the onboard experience and the artists clearly.
Ticket giveaways extended reach and gave already-engaged followers a reason to take part, timed to key promotional moments rather than dropped as one-off posts.
Paid ads ran through targeted social campaigns, tuned to reach electronic music listeners and travel-minded festivalgoers in Thailand. Organic, community and paid together let us scale up while staying relevant to the right people.
Campaign Results
The campaign built real awareness and kept people talking about It’s the Ship in Thailand. Engagement carried on after the festival, with discussion and content interaction that pointed to lasting interest, not a quick spike.
Tickets sold out, a clear sign the reach landed. The organisers brought us back to promote later editions, which says enough about the value of the exposure.
All told, the work strengthened the festival’s standing with Thai fans and showed what community content, targeted promotion and on-site coverage can do for a destination event.
Looking Ahead
The global pandemic put later editions of It’s the Ship on hold. Those plans stalled, but the collaboration is still one we are proud of, and we would jump at the chance to support a future edition when the time is right.
