Editorial coverage and digital distribution for Thantawan Music and Lifestyle Festival across EDM Addicts platforms: official announcements, lineup news and event updates, published on the festival’s schedule.
Client Overview
Thantawan Music and Lifestyle Festival is a multi-day outdoor event in Chiang Mai that brings together international DJs, live acts and Thai artists. Past editions have featured Dubfire, Ken Ishii and Roger Sanchez alongside Thai acts like Daboyway and Twopee Southside. Add art installations, camping and community activities, and it’s built a steady spot in Thailand’s independent festival scene.
The Deal
Thantawan came to us for coordinated media across digital platforms: confirmed announcements, artist news and event info, published in step with the festival's release schedule.
Scope of Work
Media Promotion (EDM Addicts)
- Covered Thantawan across EDM Addicts’ Instagram, Facebook, TikTok, YouTube, website and app, sharing official announcements, artist news and event updates on the festival’s confirmed schedule.
- Ran festival updates through EDM Addicts’ editorial: articles, platform features and social posts, all sourced from official channels, to reach electronic music fans.
- Cut content for every format, feed posts, stories, reels and short-form video, so event details, artist highlights and key updates read clearly on each platform.
- Matched publishing to the festival’s announcement flow, leaning into schedule, venue and event-week details as the dates approached.
- Kept coverage going during and after the festival with recaps and follow-ups to hold attention past the event.
Results & Takeaways
EDM Addicts coverage put Thantawan’s official updates in front of a wider Thai audience. Content went out with confirmed announcements, artist features and event details, so information stayed accurate and easy to follow through the lead-up. Closer to the dates, the focus shifted to schedules, venue info and attendee guidance. Post-event content kept the festival visible afterward, and returning editions show steady interest and consistent support.
