Overview
Our work with Levels ran for several years, starting in early 2015 with the promotion of an international set by Sick Individuals at the club. That kicked off a broader collaboration around Levels’ international bookings and its place in Bangkok’s nightlife.
From there we kept working with the club on a run of international DJ appearances through to late 2018. We promoted headline shows, got artist lineups in front of the right crowds, and built Levels’ reputation as a venue for recognised international electronic acts. Throughout, the marketing stayed aligned with the club’s international event strategy.
Campaign Context
Levels ran a high-frequency booking schedule, hosting international DJs every Thursday. Each show needed clear, timely promotion, which made consistency essential but repetition a real risk.
The main challenge was holding interest across a recurring weekly format. Reusing the same creative would have worn the audience down, even with different artists each week. So every campaign varied the creative direction, post formats, announcement timing, and messaging while keeping a structure the audience could recognise.
That kept each event feeling distinct and relevant despite being part of an ongoing weekly series, so the marketing stayed effective across a long run of international bookings.
Media Rollout
Promotion for Levels centred on EDM Addicts, the main channel for reaching a targeted electronic music audience in Thailand. That put each campaign in front of users already following club nights and international DJ appearances.
For every event, Levels supplied confirmed details and official artwork in advance. From that we built weekly campaigns: announcements, artist-focused posts, reminders closer to the date, and story content to hold visibility through the week. Schedules and formats flexed by timing, artist profile, and how the previous events performed.
This weekly rollout gave each international show clear exposure while keeping presentation fresh. Over time it held consistent communication without identical layouts or messaging, even within a recurring Thursday cycle.
Campaign Tools and Implementation
Marketing for Levels ran on a repeatable toolkit built for a high-frequency schedule: event artwork, paid advertising, and ticket giveaways, each used to support the weekly international bookings rather than as standalone promos.
Custom artwork carried artist and event details, while paid advertising pushed reach past organic audiences, especially for higher-profile acts. Giveaways were used selectively to spark interaction and hold interest across consecutive weeks without wearing out the same format.
With so many international DJs each week, tight coordination kept things accurate: tracking upcoming artists, confirming timelines, and keeping activity timely. Each event was presented clearly and distinctly while holding a consistent structure across the ongoing run of Thursday nights.
Campaign Results
The Levels partnership ran for four years, a sign of steady collaboration and sustained support for the club’s international events. Regular promotion of the weekly shows kept visibility and engagement strong within Bangkok’s electronic music scene.
In late 2018, Levels decided to stop international bookings, which closed the marketing collaboration. Up to that point the activity stayed continuous and aligned with the club’s direction, ending a long-term partnership after a complete phase of international programming.
Results
Some nights pulled harder than others, with attendance shifting on the featured DJ. Even so, Thursdays consistently drew a solid crowd for a midweek slot, a sign the targeting was working.
Over time, repeated international bookings and consistent promotion built a steady weekly turnout of electronic music fans at Levels. The campaigns were reaching the right audience and cementing the club as a regular destination for EDM nights.
