Marketing
Tonight Media handled ongoing marketing for Spaceplus Club Bangkok, supporting both regular club nights and larger headline events. The focus was on keeping the venue visible week after week while clearly communicating event details, guest DJs, and booking information across all platforms.
Content and messaging were planned in Thai and English to suit Spaceplus’s mixed audience of local clubgoers and visitors. Posts were structured to highlight upcoming nights, confirmed lineups, and practical information such as dates, opening times, and table contacts, ensuring announcements were clear and easy to follow.
Marketing activity was supported by paid campaigns on Facebook, Instagram, and TikTok when required, with timing aligned to event announcements and peak booking periods. Collaboration with EDM Addicts further extended reach through takeover nights and aligned coverage, helping reinforce Spaceplus’s position within Bangkok’s club circuit during its active period.
Scope of Work
Tonight Media handled the practical execution behind Spaceplus Club Bangkok’s marketing output. This began with planning weekly and monthly event schedules based on confirmed DJ bookings, resident rotations, and venue priorities, ensuring announcements were released only after lineups and operational details were locked.
The work included preparing all publishable materials in-house. Captions were written manually for each event, visuals were adapted to platform-specific formats, and short video assets were edited for announcement and reminder use. Posts were scheduled around expected booking patterns, with adjustments made when lineups changed or additional shows were added.
Tonight Media also managed alignment with EDM Addicts for takeover nights and award-related activity. This involved agreeing on announcement timing, confirming which channels published which assets, and checking that all public-facing information such as dates, set times, and table contacts matched across platforms before going live.
Media Rollout
Event announcements followed a staged release pattern rather than single-post drops. Initial announcements introduced confirmed bookings, followed by reminder posts closer to event dates and final call posts aligned with peak booking periods. This structure helped maintain visibility without repeating identical messaging.
Primary distribution ran through Spaceplus Club Bangkok’s own social channels, with timing adjusted based on day of the week and event type. Content was adapted per platform to match format and placement requirements, ensuring announcements remained readable and consistent across feeds and stories.
For selected events, rollout was extended through EDM Addicts via takeover nights and aligned posts. These releases were timed to complement the club’s own announcements rather than compete with them, allowing reach to expand while keeping all event information centralized and accurate.
Tools and Execution Approach
Execution was structured around a fixed weekly and monthly workflow rather than isolated posts. Event announcements, DJ bookings, and supporting content were aligned with Spaceplus’ calendar so each event followed a clear sequence: announcement, reminder, and final call. This ensured that content, paid support, and on-site material worked together instead of overlapping or competing. All public-facing information was checked for accuracy before release to avoid conflicting dates, set times, or booking details across platforms.
Content was produced specifically for each platform instead of being resized or reused blindly. Artwork, short video clips, and vertical edits were prepared separately for Facebook, Instagram, and TikTok to match format, text placement, and viewing behaviour. Captions were written in Thai and English per platform, with wording adjusted based on how users typically engage on each channel. This avoided generic copy and helped maintain clarity around event details, timings, and reservations.
Paid support was applied selectively during key periods such as initial announcements, high-demand weekends, and final booking windows. Targeting was adjusted by location, age group, and prior engagement with Spaceplus-related content, keeping spend focused on confirmed events rather than broad exposure. On-site photo and video capture followed clear guidelines to support next-day publishing, recaps, and future promotion, creating a consistent loop between live events, ongoing marketing, and upcoming announcements.
Campaign Results
Ongoing marketing activity helped maintain steady visibility for Spaceplus Club Bangkok across its operating period, with stronger traction around curated guest nights and co-branded EDM Addicts events. Clear, repeated communication around lineups, timings, and booking details reduced friction for audiences and supported consistent turnout rather than relying on one-off spikes.
Posts supported by paid reach performed best when tied to confirmed artists and clear table-driven calls to action. Short video clips and concise reminders close to event dates contributed to higher interaction, particularly on weekends where competition within Bangkok’s nightlife scene was strongest.
The collaboration with EDM Addicts added an additional layer of credibility and exposure, especially during Takeover events and award-related nights. Cross-posted coverage helped Spaceplus reach audiences already active within the EDM community, without diluting messaging or sending users away from official booking channels.
Results
The collaboration helped Spaceplus Club Bangkok maintain a more structured and predictable flow of weekly and special events. Communication around lineups, event timing, and booking details became clearer, allowing guests to plan ahead rather than relying on last-minute decisions or incomplete information.
Over time, recurring formats such as themed nights and EDM Addicts Takeover events became more recognisable to the audience. Regular clubgoers developed familiarity with how Spaceplus announced and promoted its events, which supported repeat attendance and clearer expectations around guest DJs and special nights.
From an operational perspective, the working structure between Tonight Media, Spaceplus Club Bangkok, and EDM Addicts proved practical for ongoing club promotion. The setup created a repeatable process for announcing events, supporting bookings, and sharing post-event content, giving the venue a foundation it could continue to build on during its operating period.
