Marketing
Kulov engaged us to manage the marketing activities for Waterzonic Festival, with a primary focus on sponsor-led brand visibility and event promotion. As the festival’s main sponsor, Kulov required consistent and well-integrated brand representation across both digital channels and on-site event environments.
Our role involved developing and executing marketing initiatives that aligned Kulov’s brand presence with the festival’s identity. This included ensuring cohesive visibility across online communications, social media campaigns, and offline event assets, while maintaining a balanced approach that supported both sponsor objectives and the overall festival experience.
Scope of Work
Alongside managing the overall marketing campaign, our responsibilities covered on-site content production and live event coverage. We planned and produced the official aftermovie by filming across key phases of the festival, capturing performances, crowd activity, sponsor visibility, and the overall event atmosphere. The final output was designed as a long-term promotional asset for future festival communication.
Live coverage was carried out directly from the event location, with real-time content shared across social media throughout the day. Coverage focused on performances, crowd response, and branded moments, allowing audiences who were not on site to follow the event as it unfolded while supporting active community engagement during the festival.
Media Rollout
Content captured on-site was planned with distribution in mind, allowing material to be prepared for immediate use during the event and for post-event marketing. Working alongside our in-house production team, filming priorities were aligned with content needs across social platforms.
Selected footage and visuals were published during the event to support real-time engagement, while additional material was structured for release after the festival. This ensured coverage extended beyond the event itself and provided a consistent flow of content for subsequent marketing activities tied to the festival and its sponsors.
Campaign Tools and Implementation
Event coverage was captured using a combination of handheld action cameras, DSLR cameras, and aerial drone footage. This setup allowed for flexibility across different environments, from close-range crowd and performance shots to wide aerial visuals that communicated the scale of the festival.
Each tool was selected based on its role within the overall content plan. Action cameras supported dynamic on-ground coverage, DSLR cameras were used for controlled visual shots and branding moments, and drone footage provided broader context of the event layout and atmosphere. Together, these assets formed a complete visual library for both real-time publishing and post-event marketing use.
RESULTS
The Aftermovie put together by us reached a stunning 680K people and generated a positive engagement rate across all social media platforms.
Results
