Marketing support across multiple editions of Together Festival: campaign planning, paid media, content coordination and audience comms across every platform.
The Deal
Together Festival brought Tonight Media on as its marketing partner to plan and run festival campaigns across official channels, paid media and EDM audience distribution.
Scope of Work
Official Together Festival Marketing (Tonight Media)
Ran marketing for Together Festival across multiple editions, handling official Instagram, Facebook, TikTok and website from first lineup reveal through ticket phases to live event-day updates.
Planned and managed paid ads on Meta and Google, setting targeting, geo-segmentation and budgets around lineup reveals and ticket releases.
Ran official email marketing off the festival database, with geo-targeted sends and artist messaging timed to announcements and ticket phases.
Coordinated artist activity: Meet & Greets, interviews, scheduling, approvals and final asset delivery to each act.
Managed video production end to end, sourcing teams, negotiating deliverables and making sure final content hit brand and deadline.
Handled PR with local and international media, preparing press materials, fielding enquiries and keeping lineup and event news accurate across outlets.
Ran influencer and creator activity, picking relevant electronic music creators and timing their content to lineup reveals, ticket phases, paid media and editorial.
Coordinated sponsor and partner marketing: branding placements, deliverables, ticketing, artwork, after-party promotion and ongoing updates.
Media Promotion (EDM Addicts)
Ran festival coverage across EDM Addicts’ Instagram, Facebook, TikTok, YouTube, website and app, publishing lineup news, ticket updates, articles and short-form video on the campaign schedule.
Tapped EDM Addicts’ own audience and subscriber list to push lineup reveals and ticket releases through repeat exposure on social and email.
Ran paid Meta campaigns to amplify key festival content, spending around announcements and ticket phases to reach more electronic music fans in Thailand.
Synced EDM Addicts posting with the festival’s official channels so announcements, ticket info and updates landed in the right order with no clashing messages.
Tracked engagement across EDM Addicts platforms during campaigns, spotting the formats that worked and putting amplification behind them.
Ran the EDM Addicts booth at selected editions, promoting the platform and selling EDM Addicts earplugs straight to attendees.
Pushed festival news further through the EDM Addicts media network, reaching EDM fans well beyond the festival’s own channels.
Results & Takeaways
Across multiple editions, coordinated announcements, paid media, influencers and distribution through both official channels and EDM Addicts kept Together Festival front of mind. Lineup reveals, geo-targeted ads and creator content held steady visibility across Thailand and reached international fans too.
Event-day comms and post-event content kept the audience engaged past the festival dates. Coming back year after year shows the trust we have earned and the execution this kind of high-pressure event demands.
