Editorial coverage and audience distribution for Neon Countdown across EDM Addicts platforms. Social publishing, EDM-focused content and paid media, all aimed at putting the event in front of the right crowd.
Client Overview
Neon Countdown is Thailand’s flagship New Year’s Eve electronic music festival. Every year it brings the biggest names in dance music to huge Bangkok crowds to close out the year.
Past editions have featured Armin van Buuren, Dimitri Vegas & Like Mike, Hardwell, DJ Snake, Martin Garrix, Alesso and more, across venues like Bravo BKK (formerly Show DC), Wonder World Extreme Park and Rajamangala Stadium.
The Deal
Neon Countdown brought us in for marketing and media support across digital platforms: campaign planning, paid media and coordinated audience comms in the run-up to its New Year's Eve show.
Scope of Work
Media Promotion (EDM Addicts)
Ran Neon Countdown coverage across EDM Addicts’ Instagram, Facebook, TikTok, YouTube, website and app, from early confirmations to staged lineup reveals and artist features as ticket phases rolled out.
Placed key announcements inside EDM Addicts’ editorial feed through articles, platform features and social posts, keeping the event in front of EDM fans through the busy year-end period.
Pushed updates in every format: feed posts, stories, reels and short-form video, reinforcing the big announcements while keeping the details easy to follow.
Shifted focus as the night approached to set times, entry reminders and final New Year’s Eve notices, so fans had what they needed during the busiest week of the holidays.
Kept the momentum going after the countdown with recaps and post-event content in early January, bridging the gap to the next edition.
Results & Takeaways
Neon Countdown stayed visible all the way through the year-end rush. Timed announcements, editorial coverage and steady distribution across EDM Addicts kept artist reveals, stage details and New Year’s Eve updates in front of Thailand’s electronic music crowd.
Event-week comms and post-event coverage carried engagement past the countdown itself. Returning for multiple editions speaks to the audience we reach and the execution they can count on.
