The Deal
G-Circuit Thailand was supported through coordinated media amplification across digital platforms, focusing on the distribution of official announcements, lineup information, and event updates in alignment with the festival’s established communication schedule.
Scope of Work
Media Promotion (EDM Addicts)
Delivered coordinated media coverage for G-Circuit Thailand across EDM Addicts platforms including Instagram, Facebook, TikTok, YouTube, website, and app, publishing official announcements, lineup releases, and event updates in line with the festival’s confirmed communication schedule
Presented G-Circuit updates through EDM Addicts’ editorial environment using articles, platform features, and social posts, reinforcing visibility among the local EDM audience while maintaining alignment with the festival’s own messaging
Distributed content across multiple formats including feed posts, stories, reels, and short-form video, adapting official assets to ensure announcements and event information remained clear and consistent across platforms
Followed the festival’s release timeline closely, adjusting content focus toward schedule-related updates, entry information, and event-week communication as the festival approached, ensuring audiences had access to practical details
Continued coverage during and after the event through recap content and follow-up posts, maintaining audience attention beyond the festival period while supporting ongoing visibility between editions
Results & Takeaways
Media activity for G-Circuit Thailand across EDM Addicts platforms focused on extending the reach of official announcements and key updates to local EDM audiences while remaining aligned with the festival’s own communication. Content was published in sync with confirmed releases, supporting visibility around lineup announcements, event information, and schedule updates without overlapping or conflicting with primary channels. As the festival approached, updates shifted toward practical information, helping attendees access clear details around timing, venues, and entry. Post-event coverage maintained continued visibility after the festival, while repeated editions reflected consistent audience engagement and a reliable supporting media approach.
