Marketing for Output Festival: campaign development, paid media, content coordination and audience communication across digital platforms.
Client Overview
Output Festival is a Bangkok-based international electronic music event built around global dance music artists. Past editions have run curated stage takeovers like Rare with Carnage and Timmy Trumpet, and Gud Vibrations with NGHTMRE and SLANDER, plus sets from David Guetta and others.
The Deal
Output Festival worked with Tonight Media on digital marketing: campaign planning, paid media and coordinated communication across official channels and EDM-focused platforms.
Scope of Work
Official Output Festival Marketing (Tonight Media)
- Ran Output Festival’s digital marketing across its official channels, Instagram, Facebook, TikTok and website, from first announcements through ticket sales and event week.
- Built and ran paid media on Meta and Google, setting targeting, geographic reach and budget around confirmed announcements and live ticket windows.
- Ran email marketing off the festival database, with segmented sends and announcement comms tied to ticket phases.
- Coordinated artist-related work within the campaign timeline: scheduling, approvals and asset delivery around lineup announcements.
- Managed video and content production, briefing video teams, agreeing deliverables and keeping every asset on timeline and on brand.
- Handled press with local and international media, preparing materials, fielding enquiries and keeping announcements accurate across outlets.
- Brought in creators and influencers to widen reach, lining up content around key announcements alongside paid media and editorial.
Media Promotion (EDM Addicts)
- Covered Output Festival across EDM Addicts’ Instagram, Facebook, TikTok, YouTube, website and app, posting lineup reveals, ticket updates, articles and short-form video on the campaign timeline.
- Pushed announcements through EDM Addicts’ editorial, articles, platform features and social posts, to reach EDM fans beyond the festival’s own pages.
- Used EDM Addicts’ audience and subscriber base for repeat exposure through social and email at key campaign stages.
- Ran paid Meta activity behind selected content, putting budget around confirmed announcements and ticket windows to reach Thailand’s electronic music crowd.
- Synced publishing with the festival’s official calendar so posts followed the right timing and order, with no overlap or conflict.
- Tracked engagement across EDM Addicts platforms to spot what worked and adjust what to amplify.
- Kept Output visible through EDM Addicts coverage, reinforcing key updates and pointing fans to official channels for ticketing and event info.
Results & Takeaways
Output Festival’s marketing ran as one coordinated campaign: announcement timing, paid media and distribution across official channels and EDM Addicts platforms. Lineup reveals, targeted ads and creator content kept the festival in front of Thailand’s electronic music audience. Event-week comms and post-event coverage carried engagement past the festival dates.
