Coverage of S2O Songkran Music Festival across EDM Addicts platforms, presenting artist announcements, festival updates, and ticket information through social publishing, EDM-focused editorial features, and supporting media activity during the Songkran festival period.
The Deal
S2O Songkran Music Festival engages marketing and media services across digital platforms, supporting campaign coordination, paid media management, and structured audience communication leading into its annual Songkran celebration.
Scope of Work
Media Promotion (EDM Addicts)
Produced structured S2O Songkran Music Festival coverage across EDM Addicts platforms including Instagram, Facebook, TikTok, YouTube, website, and app, publishing early festival confirmations followed by artist announcements and lineup features as ticket phases progressed
Presented major festival announcements within EDM Addicts’ editorial environment through articles, platform highlights, and social posts, keeping the event visible to EDM audiences during the lead-up to the Songkran holiday period
Distributed festival updates through multiple formats including feed posts, stories, reels, and short-form video, ensuring key announcements and artist information remained easy to follow across different platforms
Shifted publishing focus closer to the festival dates toward practical event information, including schedule-related posts, entry guidance, and final Songkran event notices so attendees had clear access to essential details
Continued coverage after the festival through recap content and post-event publishing, extending visibility for S2O beyond the event dates and maintaining presence between festival editions
Results & Takeaways
For S2O Songkran Music Festival, campaign activity across EDM Addicts platforms helped keep the event consistently present during the Songkran lead-up period, particularly around artist announcements and key festival updates. Content tied to lineup releases, ticket availability, and event information generated steady engagement as audiences prepared for the holiday. Communication during event week, supported by post-event coverage, maintained audience interest beyond the festival days, while ongoing involvement across editions reflected stable audience demand and consistent execution over time.
