Author Archives: ayrton

Neon Countdown

Neon Countdown has been a long-term collaboration under Tonight Media, beginning in 2019 and continuing across multiple editions, with activity resuming again from 2022 onward. Marketing focused on positioning the festival as a fixed New Year’s Eve destination, with communication structured around early confirmation, clear information, and steady visibility during the final quarter of the year.

Through EDM Addicts, Tonight Media managed digital promotion, announcement sequencing, and audience communication tied to ticket phases and event milestones. Content was published in Thai and English, supporting both local and international attendees planning for year-end travel. The approach prioritised clarity and timing, ensuring audiences received accurate information at each stage leading into New Year’s Eve.

Siam Songkran Festival

Siam Songkran Music Festival has been a recurring collaboration under Tonight Media, with marketing support delivered across multiple editions, including 2019 and 2023. Our involvement focused on digital promotion and audience communication during Thailand’s busiest festival period, where clarity, timing, and accuracy are critical. Promotion was handled through Tonight Media’s owned platforms, with EDM Addicts leading EDM-facing communication and Hardstyle Thailand supporting dedicated hardstyle-focused announcements during editions that featured Q-dance takeover days.

The work centered on promoting confirmed lineups, stage takeovers, and event details in a way that matched how Thai festival audiences actually consume information during Songkran. Content was released in Thai and English, structured around official announcements and ticket phases, and distributed through social media posts, short-form video, and news-style coverage. This approach allowed Siam Songkran to reach both its core EDM audience and the hardstyle community without blurring messaging between stages, artists, or editions.

S2O Songkran Music Festival

S2O Songkran Music Festival is one of Thailand’s most recognized electronic music events, drawing large crowds each year during the Songkran period. Our involvement focused on supporting clear and consistent communication around the festival, working closely with the S2O team to ensure that official updates, announcements, and event-week information reached audiences in a reliable and timely way.

Through ongoing coordination with EDM Addicts, the collaboration helped reinforce where fans should look for accurate information, especially during high-traffic moments leading into the event. The result was a more organized flow of updates that supported audience planning, reduced confusion, and strengthened the festival’s connection with its community across multiple editions.

G-Circuit Thailand

G-Circuit worked with EDM Addicts as a supporting media platform to extend the reach of its official festival communications in Thailand. The collaboration focused on amplifying confirmed announcements, lineup updates, and key information while allowing the organizing team to retain control of its primary channels.

Through curated social posts, editorial coverage, and event-week content published on EDM Addicts, G-Circuit maintained strong visibility within Thailand’s electronic music audience. This additional media layer reinforced official messaging at critical moments and supported clearer awareness around the event without disrupting the festival’s established communication structure.

Top One Club Bangkok

Top One Club Bangkok worked with Tonight Media on event-led marketing focused on club nights and DJ bookings. Communication centered on confirmed events, with announcements and coverage released in line with the club’s schedule.

Through EDM Addicts, Top One’s events were shared with Thailand’s electronic music audience via social posts, albums, and short video content tied directly to event nights. This ongoing coverage supported awareness and helped audiences follow the club’s activity through clear and consistent communication.

Skylab Bangkok

Skylab is a newly opened electronic music venue in Bangkok, currently establishing its presence through regular club nights and artist bookings. Early communication focuses on confirmed events, allowing audiences to follow what is happening at the venue without inflated messaging or unnecessary promotion.

Through an ongoing collaboration with Tonight Media via EDM Addicts, Skylab receives consistent exposure around its events through social posts, albums, and short-form video tied directly to activity at the club. This keeps the venue visible within the electronic music community while it continues to settle into regular operation.

Elysium Immersive Club Bangkok

Elysium Bangkok opened in late 2025 as a new club focused on electronic music. As a newly launched venue, consistent visibility around its events was important from the outset, particularly around artist bookings, event dates, and weekly schedules as the club began operating.

Through an ongoing collaboration with EDM Addicts, Elysium receives regular coverage tied directly to confirmed events. This includes social posts, albums, and short-form content published around announcements and event nights, keeping the club present within Thailand’s electronic music audience while it continues to build its footing in the scene.

Void Club Bangkok

VOID Club Bangkok maintains an ongoing collaboration with Tonight Media through EDM Addicts, focusing on consistent digital exposure and clear communication around the club’s weekly events and headline bookings. Through a mix of social albums, voice-over content, and editorial coverage, VOID’s announcements remain visible within Thailand’s electronic music community, helping audiences follow schedules easily while reinforcing the club’s presence in Bangkok’s nightlife landscape.

Lucky Panda Thailand

Lucky Panda partnered with Tonight Media for ongoing restaurant marketing and social media management, focusing on building clear brand recognition and consistent communication across digital channels. The collaboration centered on real food visuals, platform-specific content, and targeted paid support to increase visibility, encourage customer interaction, and support both dine-in and delivery traffic while establishing a more structured and sustainable marketing routine for the brand.