Promotion of Retox Sessions events through coordinated campaign planning, paid media activity, content management, and digital audience communication across multiple platforms.
Client Overview
Retox Sessions is an electronic music event promoter producing DJ events across Thailand, presenting international artists at venues including ONYX, Sing Sing Theater, and event halls such as Sphere Hall. Past events have featured artists including Skrillex, Peggy Gou, John Summit and others, bringing established global DJs to club and event audiences across the country.
The Deal
Retox Sessions engages marketing support for the promotion of its electronic music events, covering campaign planning, paid media activity, and audience communication across digital platforms.
Scope of Work
Official Retox Sessions Marketing (Tonight Media)
Managed the marketing rollout for Retox Sessions events, overseeing communication across Instagram, Facebook, and event listings from initial artist announcements through ticket release periods and final event updates leading into show day
Monitored communication and audience response during active promotion periods, ensuring artist announcements, ticket information, venue details, and event updates were published clearly and consistently across platforms leading up to each event
Supervised video and content production used for event promotion and recap coverage, working with video teams on shooting schedules, deliverables, and timelines so assets were available for both campaign promotion and post-event distribution
Coordinated promotional materials and event information with the Retox Sessions team, including preparation of artwork, event descriptions, lineup updates, ticketing links, and distribution of accurate event details across digital platforms
Planned and managed paid Meta advertising to support ticket sales, setting audience targeting, geographic reach, and budget allocation around confirmed artist announcements and active sales periods
Media Promotion (EDM Addicts)
Published structured event coverage across EDM Addicts platforms including Instagram, Facebook, TikTok, YouTube, website, and app, introducing upcoming Retox Sessions shows through artist announcements, event previews, ticket information, and short-form video content
Monitored audience response across EDM Addicts platforms during promotion periods, reviewing engagement patterns to identify which content formats and posts generated the strongest interaction and adjusting amplification priorities accordingly
Planned and managed paid Meta advertising to expand reach for selected Retox Sessions content, allocating spend around confirmed artist announcements and active ticket sales windows
Utilised EDM Addicts’ owned audience and subscriber database to circulate event information and ticket availability, coordinating scheduled social posts and email communication during the promotion period for each show
Positioned Retox Sessions events within EDM Addicts’ editorial environment through articles, event features, and platform listings, presenting event information to EDM-focused audiences
Results & Takeaways
Promotion of Retox Sessions events involved coordinated announcement schedules, paid media activity, and distribution across organiser channels and EDM Addicts platforms to support ticket sales and audience awareness. Artist announcements, targeted advertising, and structured digital promotion maintained consistent visibility among electronic music audiences across Thailand. Event-day updates and post-event content coverage extended engagement beyond the show dates, while the continued collaboration across multiple events reflected sustained trust and dependable execution within a fast-paced event promotion environment.
