Marketing
VOID Club Bangkok has an ongoing collaboration with Tonight Media through EDM Addicts, focused on giving the club consistent visibility within Thailand’s electronic music community. The relationship is built around supporting VOID’s weekly programming and guest bookings through platforms that already speak directly to the club’s core audience.
Announcements are handled with precision. Lineups, event dates, and entry details are shared in a way that is easy to understand at a glance, making sure people know who is playing and when without needing additional clarification. This keeps communication clean and avoids last-minute confusion, especially around high-traffic weekends.
Through EDM Addicts, VOID remains part of the wider conversation around Bangkok nightlife. Regular exposure across social channels helps reinforce the club’s presence over time, keeping it familiar to returning guests while also reaching new audiences discovering electronic music events in the city.
Scope of Work
Tonight Media, through EDM Addicts, supports VOID Club Bangkok with ongoing event-focused marketing across digital channels. This includes planning and publishing social media content tied to confirmed lineups, weekly schedules, and special bookings, ensuring that all public-facing communication reflects accurate dates, artists, and entry information.
The scope also covers content formatting and timing to match how club audiences discover events online. Posts are adapted for platform-specific use on channels such as Instagram and Facebook, with attention given to clarity, readability, and consistency. Announcements are scheduled to align with VOID’s event calendar so visibility builds steadily throughout the week rather than relying on last-minute promotion.
In addition, Tonight Media provides ongoing coordination to maintain continuity across posts and updates. This helps VOID sustain a recognizable presence within EDM Addicts’ ecosystem, allowing announcements to remain visible, relevant, and aligned with the club’s identity as part of Bangkok’s electronic music landscape.
Media Rollout
Media coverage for VOID Club Bangkok is handled through EDM Addicts with a mix of editorial, visual, and short-form social content. Event announcements are supported by dedicated social albums that group related visuals, artist artwork, and key details in one place, making it easier for audiences to follow upcoming nights and revisit information without scrolling through multiple posts.
Voice-over video content is used selectively to introduce headline bookings and important announcements. These pieces are designed for quick consumption on social feeds, highlighting artist names, event dates, and club branding in a clear and direct format. This format helps key events stand out while staying consistent with EDM Addicts’ established style.
In addition, selected events receive written coverage through short news-style articles published on EDM Addicts’ platforms. These articles provide context around bookings or special nights and are shared across social channels to extend reach beyond standard posts. Together, albums, voice-over content, and editorial pieces form a layered rollout that keeps VOID’s events visible across different content formats without overwhelming the audience.
Tools and Execution Approach
Execution is handled directly through EDM Addicts’ in-house workflow, focusing on speed, accuracy, and consistency rather than automated systems. Visual assets provided by VOID are formatted for each platform, with adjustments made for feed posts, stories, and short video formats so information remains readable on mobile devices. Voice-over clips and short edits are produced internally to keep tone and pacing aligned with EDM Addicts’ existing audience expectations.
Publishing and scheduling are managed manually across social platforms to ensure posts go live at the most effective times around event announcements and peak engagement periods. Captions are written specifically for each post instead of reused, with clear emphasis on artist names, dates, and entry details. When updates occur, revisions are applied immediately so outdated information does not remain in circulation.
Performance is monitored through platform insights rather than fixed reporting cycles. Engagement patterns, saves, shares, and comment activity are reviewed regularly to adjust posting times and content emphasis. This approach allows VOID’s announcements to stay relevant week after week while keeping execution flexible and responsive to audience behavior.
Campaign Results
The ongoing collaboration helped VOID Club Bangkok maintain steady visibility within Thailand’s electronic music audience. Clear and regular announcements made it easier for people to follow the club’s weekly schedule and understand who was playing each night without needing extra clarification.
Posts supported through EDM Addicts performed strongest when headline bookings were presented through albums and voice-over content. These formats generated higher saves, shares, and comment activity ahead of event nights, showing clear interest from audiences planning to attend.
Over time, consistent exposure across EDM Addicts’ platforms supported repeat awareness for VOID’s events. The club remained present in nightlife conversations week after week, reinforcing recognition around its bookings and contributing to more reliable attendance patterns.
Results
The collaboration supported clearer communication around VOID Club Bangkok’s weekly programming, making event information easier for audiences to understand and act on. Artist names, dates, and event details were presented consistently, which reduced uncertainty and helped potential attendees plan ahead rather than relying on last-minute discovery.
Engagement around VOID’s announcements became more predictable over time. Posts tied to confirmed bookings and supported by albums or voice-over content generated stronger interaction, with audiences saving posts, tagging friends, and asking more specific questions related to entry and timing. This indicated a shift from passive viewing toward active intent.
On a broader level, the ongoing presence across EDM Addicts’ platforms helped reinforce VOID’s position within Bangkok’s electronic music scene. Regular visibility kept the club top of mind for returning guests while also introducing its events to new audiences discovering nightlife content, contributing to a more stable and recognizable event cycle rather than isolated peaks.
