Editorial and social coverage for Siam Songkran Music Festival across EDM Addicts platforms, communicating artist announcements, festival updates, and ticket information through coordinated publishing across social channels, EDM-focused articles, and supporting media activity during the Songkran period.
The Deal
Siam Songkran Music Festival was supported through marketing and media activity across digital platforms, covering campaign coordination, paid media execution, and structured audience communication in the lead-up to its Songkran editions.
Scope of Work
Media Promotion (EDM Addicts)
Managed structured coverage for Siam Songkran Music Festival across EDM Addicts platforms including Instagram, Facebook, TikTok, YouTube, website, and app, introducing early festival confirmations followed by artist announcements and lineup-related content in line with ticket release timing
Positioned key festival updates within EDM Addicts’ editorial channels through articles, platform features, and social publishing, maintaining visibility among electronic music audiences in the lead-up to the Songkran period
Published updates across a mix of formats including feed posts, stories, reels, and short-form video, ensuring artist announcements and festival information were clearly communicated across each platform
Adjusted content focus closer to the event dates toward operational information, including schedule details, entry guidance, and final event notices so attendees had clear access to essential information
Extended coverage beyond the festival through recap content and post-event publishing, maintaining continued visibility and supporting ongoing audience engagement between editions
Results & Takeaways
Coverage for Siam Songkran Music Festival across EDM Addicts platforms maintained steady visibility during the Songkran lead-up period, with audience attention concentrated around artist announcements, ticket availability, and confirmed event details. Content was introduced in line with key campaign moments, allowing information to reach audiences at the points where planning decisions were being made. As the festival approached, communication shifted toward practical updates, ensuring attendees had clear access to schedules and entry information. Post-event coverage supported continued engagement beyond the festival dates, while repeated editions reflected consistent audience interest and reliable campaign delivery over time.
