K-Live Festival
Festivals & Events
Siam Songkran Music Festival
Siam Songkran Music Festival is promoted in the lead-up to Songkran through staged artist announcements, ticket releases, and event updates. As audiences plan around the holiday period, communication focuses on keeping information clear and easy to follow, allowing attendees to track lineup updates, ticket availability, and key event details ahead of the festival.
- Client
- Siam Songkran Music Festival
- Category
- Festivals & Events
- Year
- 2026
Client overview
Siam Songkran Music Festival launched in 2019 as an electronic music event staged across multiple Bangkok venues during Thai New Year. Past editions have featured Dimitri Vegas, Steve Aoki, Yellow Claw, Sub Zero Project and Tiesto, building a steady spot on Thailand's Songkran calendar.
The deal
Siam Songkran came to us for marketing and media across digital platforms: campaign coordination, paid media and audience communication ahead of its Songkran editions.
Scope of work
Media Promotion (EDM Addicts)
- Ran coverage for Siam Songkran across EDM Addicts' Instagram, Facebook, TikTok, YouTube, website and app, opening with early confirmations, then artist announcements and lineup content timed to ticket releases.
- Placed key updates across EDM Addicts' editorial, articles, platform features and social posts, to hold visibility with EDM fans through the Songkran lead-up.
- Published across formats, feed posts, stories, reels and short-form video, so artist announcements and festival info read clearly on every platform.
- Shifted toward operational info near the dates: schedules, entry guidance and final notices, so attendees had what they needed.
- Carried coverage past the festival with recaps and post-event posts to hold attention between editions.
Results & takeaways
EDM Addicts coverage kept Siam Songkran visible through the Songkran lead-up, with attention building around artist announcements, ticket availability and confirmed details. Content landed at the moments fans were making plans. Closer to the dates, comms moved to practical updates, schedules and entry info. Post-event coverage carried engagement past the festival, and repeat editions show steady interest and reliable delivery.
