K-Live Festival
Festivals & Events
S2O Songkran Music Festival
S2O Songkran Music Festival builds up across the weeks leading into Songkran, with artist announcements, ticket releases, and event details introduced step by step ahead of the festival. As audiences plan their holiday schedules in advance, information needs to be clear and easy to follow at each stage. Updates are shared across digital platforms in a consistent way, allowing audiences to keep track of lineup announcements, ticket availability, and key event details in the lead-up to the festival.
- Client
- S2O Songkran Music Festival
- Category
- Festivals & Events
- Year
- 2026
Client overview
S2O Songkran Music Festival is Thailand's leading Songkran electronic music festival, pairing large-scale dance music with the country's traditional water-festival atmosphere during Thai New Year. Since launching in 2015 it has hosted Don Diablo, DJ Snake, The Chainsmokers, Fatboy Slim, Afrojack and Armin van Buuren, with past editions at Live Park (Rama 9) and Rajamangala Stadium in Bangkok.
The deal
S2O works with us on marketing and media across digital platforms: campaign coordination, paid media and audience communication heading into its annual Songkran celebration.
Scope of work
Media Promotion (EDM Addicts)
- Ran S2O coverage across EDM Addicts' Instagram, Facebook, TikTok, YouTube, website and app, opening with early confirmations, then artist announcements and lineup features as ticket phases progressed.
- Placed major announcements across EDM Addicts' editorial, articles, platform highlights and social posts, keeping S2O visible through the Songkran lead-up.
- Published across formats, feed posts, stories, reels and short-form video, so key announcements and artist info stayed easy to follow.
- Moved toward practical info near the dates: schedule posts, entry guidance and final Songkran notices.
- Kept coverage going after the festival with recaps and post-event posts, holding presence between editions.
Results & takeaways
EDM Addicts coverage kept S2O present through the Songkran lead-up, especially around artist announcements and key updates. Content tied to lineup releases, ticket availability and event info drew steady engagement as fans planned for the holiday. Event-week comms and post-event coverage held interest past the festival days, and returning involvement across editions points to stable demand and consistent delivery.
