Editorial coverage and audience distribution for Neon Countdown across EDM Addicts platforms, supporting event visibility through social publishing, EDM-focused content, and paid media amplification.
The Deal
Neon Countdown engages marketing and media support across digital platforms, covering campaign planning, paid media activity, and coordinated audience communication leading into its annual New Year’s Eve festival.
Scope of Work
Media Promotion (EDM Addicts)
Published structured Neon Countdown coverage across EDM Addicts platforms including Instagram, Facebook, TikTok, YouTube, website, and app, introducing early event confirmations followed by staged lineup announcements and supporting artist features as ticket phases progressed
Positioned key announcements within EDM Addicts’ editorial environment through articles, platform features, and social posts, ensuring the event remained visible to EDM-focused audiences during the peak year-end planning period
Distributed updates across multiple content formats including feed posts, stories, reels, and short-form video, reinforcing major announcements while keeping information clear and easy to follow across platforms
Adjusted publishing focus as the event approached, prioritising timetable-related information, entry reminders, and final New Year’s Eve notices so audiences had access to essential details during the busiest period of the holiday season
Extended campaign visibility beyond the event through recap coverage and post-event content published in early January, maintaining continuity with the festival’s ongoing presence between editions
Results & Takeaways
Visibility for Neon Countdown was supported through structured announcement timing, editorial coverage, and distribution across EDM Addicts platforms during the year-end promotion period. Artist reveals, stage information, and New Year’s Eve updates maintained consistent exposure among electronic music audiences in Thailand as the event approached. Event-week communication and post-event coverage extended engagement beyond the festival night itself, while the continued collaboration across multiple editions reflected sustained audience recognition and dependable campaign execution.
