Marketing support provided for Output Festival, encompassing campaign development, paid media management, content coordination, and structured audience communication across digital platforms.
Client Overview
Output Festival, based in Bangkok, Thailand, is an international electronic music event featuring global dance music artists. Past editions have included curated stage takeovers such as Rare with Carnage and Timmy Trumpet, and Gud Vibrations with NGHTMRE and SLANDER, alongside performances from artists including David Guetta and others.
The Deal
Output Festival worked with Tonight Media for digital marketing support, covering campaign planning, paid media execution, and coordinated communication across official channels and EDM-focused platforms throughout the campaign period.
Scope of Work
Official Output Festival Marketing (Tonight Media)
Directed the delivery of Output Festival’s digital marketing across its official channels, managing Instagram, Facebook, TikTok, and website communication from initial announcements through ticket sales periods and event-week updates
Developed and executed paid media campaigns across Meta and Google, defining audience targeting, geographic reach, and budget allocation in line with confirmed announcements and active ticket windows
Managed email marketing through the festival database, coordinating campaign sends, segmented messaging, and announcement-related communication aligned with ticket phases and confirmed information
Oversaw artist-related coordination within the campaign timeline, including scheduling integration, approval workflows, and the structured distribution of assets tied to lineup announcements and promotional activity
Led video and content production management across the campaign, coordinating video teams, agreeing on deliverables, supervising output, and ensuring all assets met campaign timelines and branding requirements
Coordinated press activity with local and international media, preparing press materials, handling enquiries, and ensuring all festival announcements and updates were communicated accurately across media outlets
Organised creator and influencer participation to support campaign visibility, identifying relevant profiles, coordinating content around key announcements, and aligning activity with paid media and editorial coverage
Media Promotion (EDM Addicts)
Delivered coordinated coverage for Output Festival across EDM Addicts platforms including Instagram, Facebook, TikTok, YouTube, website, and app, publishing lineup announcements, ticket updates, editorial articles, and short-form video content in line with the campaign timeline
Distributed festival announcements and updates through EDM Addicts’ editorial channels, presenting information through articles, platform features, and social posts to reach EDM-focused audiences beyond the festival’s own pages
Leveraged EDM Addicts’ owned audience and subscriber base to support announcement visibility, scheduling repeated exposure through social publishing and email communication during key stages of the campaign
Managed paid Meta activity to support selected Output Festival content, allocating budget around confirmed announcements and ticket windows to increase reach among electronic music audiences in Thailand
Coordinated publishing schedules with the festival’s official communication calendar, ensuring posts across EDM Addicts platforms followed the correct timing and sequence of announcements without overlap or conflict
Monitored engagement across EDM Addicts platforms during active campaign periods, reviewing audience response to identify effective content formats and adjusting amplification priorities accordingly
Maintained continued visibility for Output Festival through EDM Addicts coverage, reinforcing key updates and directing audiences to official festival channels for accurate ticketing and event information
