The Club Khaosan
Clubs & Nightlife
Retox Sessions
Retox Sessions promotes electronic music events where artist announcements, ticket sales, and event details are introduced across a focused promotion period leading up to each show. With audiences following artist reveals and venue information closely, clear communication and accurate timing are important to keep event information easy to follow. Event updates were coordinated across digital platforms to maintain consistent messaging, ensuring audiences could track artist announcements, ticket availability, and key event details in the lead-up to each event.
- Client
- Retox Sessions
- Category
- Clubs & Nightlife
- Year
- 2026
Client overview
Retox Sessions is an electronic music promoter running DJ events across Thailand. They bring international names to venues like ONYX and Sing Sing Theater, plus event halls such as Sphere Hall. Past lineups have featured Skrillex, Peggy Gou and John Summit, putting some of the world's biggest DJs in front of crowds nationwide.
The deal
Retox Sessions engages marketing support for the promotion of its electronic music events, covering campaign planning, paid media activity, and audience communication across digital platforms.
Scope of work
Official Retox Sessions Marketing (Tonight Media)
- Ran the full marketing rollout for Retox Sessions across Instagram, Facebook and event listings, from first artist announcement through ticket release to the final updates before show day.
- Tracked audience response through each promo period, keeping artist announcements, ticket info, venue details and updates clear and consistent across platforms.
- Ran point on video and content production with the video teams, locking shooting schedules, deliverables and timelines so assets were ready for both the campaign and post-event recaps.
- Coordinated artwork, event descriptions, lineup updates and ticketing links with the Retox team, keeping every detail accurate across platforms.
- Planned and managed paid Meta ads to drive ticket sales, setting targeting, reach and budget around confirmed announcements and live sales windows.
Media Promotion (EDM Addicts)
- Published structured coverage across EDM Addicts' Instagram, Facebook, TikTok, YouTube, website and app, with artist announcements, previews, ticket info and short-form video.
- Watched engagement closely to see which formats landed, then put amplification behind the posts that performed.
- Ran paid Meta ads to extend reach on selected content, spending around confirmed announcements and live ticket windows.
- Tapped EDM Addicts' own audience and subscriber list to push event info and ticket availability through scheduled posts and email.
- Placed Retox Sessions inside EDM Addicts editorial with articles, event features and listings aimed straight at EDM fans.
Results & takeaways
Promoting Retox Sessions meant tight announcement schedules, paid media and distribution across both the organiser's channels and EDM Addicts, all aimed at ticket sales and awareness. Artist announcements, targeted ads and structured promotion held steady visibility with electronic music fans across Thailand.
Event-day updates and post-event content kept engagement going past show night. Coming back for event after event says it plainly: dependable execution in a fast-moving promo environment.
