Marketing
Tonight Media handled the marketing communication for AKIRA Club Pattaya, supporting the club’s weekly and monthly event flow rather than one-off campaigns. The focus was on maintaining a clear and consistent presence across social platforms, ensuring that upcoming events, DJ bookings, and key nights were communicated in a way that was easy for audiences to follow and act on.
Content was planned around the club’s event calendar, combining resident DJs with selected guest bookings. Posts were written in Thai and English, with visuals and wording kept consistent so details such as dates, set times, and table contacts were never unclear. Messaging prioritised conversion, directing attention toward reservations and attendance rather than general awareness.
EDM Addicts supported selected events through coordinated coverage, including EDM Addicts Takeover nights. Marketing activity was timed to match AKIRA’s official announcements, helping extend reach on key weekends while keeping all communication aligned with the club’s own channels..
Scope of Work
Tonight Media managed AKIRA Club Pattaya’s event and marketing operations on an ongoing basis, covering DJ bookings, event planning, and digital promotion. This included sourcing and confirming guest DJs, coordinating holds and confirmations, managing announcement timing, and aligning each booking with the club’s monthly calendar. Lineups were structured to balance resident DJs with targeted guest appearances, ensuring continuity while introducing variety across weekends.
Marketing execution covered the club’s social media channels, with content planned around confirmed events rather than generic promotion. Posts were written and designed in Thai and English, presenting event details such as dates, set times, and table contact information clearly and consistently. Paid support was applied selectively during announcement and closeout periods to help convert interest into table reservations and attendance.
Creator involvement and media partner activity were coordinated to support key nights. EDM Addicts collaborated on EDM Addicts Takeover events, with announcements and follow-up coverage aligned to AKIRA’s official communication. On-site coordination supported content capture for next-day posts, allowing event coverage to feed directly back into the club’s ongoing marketing cycle.
Media Rollout
Media rollout for AKIRA Club Pattaya followed the club’s monthly and weekly event calendar, with announcements released in sequence as DJ bookings were confirmed. Communication focused on upcoming weekends, special guest nights, and EDM Addicts Takeover events, ensuring audiences always knew what was happening next rather than being overwhelmed with long-term promotion.
Organic posts were published across AKIRA’s social platforms, with content timed around announce dates, mid-week reminders, and last-call posts close to each event night. Messaging highlighted confirmed DJs, event timing, and reservation details, keeping calls to action clear and practical for nightlife audiences.
For selected events, EDM Addicts supported the rollout through coordinated coverage. Announcements and follow-ups were released alongside AKIRA’s own posts, extending reach while maintaining consistency in pricing, opening times, and table information. All coverage directed audiences back to AKIRA’s official channels to centralise booking enquiries and event details.
Tools and Execution Approach
Execution for AKIRA Club Pattaya focused on speed, accuracy, and flexibility, reflecting the fast-moving nature of club bookings and weekly events. Content was created directly for each platform using native formats across Facebook, Instagram, TikTok, and Line OA where relevant. Visuals and captions were adapted per channel, with Thai and English versions prepared to keep event details clear for both local crowds and visiting audiences.
Paid promotion was applied selectively using Facebook and Instagram ad tools, as well as TikTok boosts when appropriate. Rather than running continuous campaigns, paid support was used around announcement periods and closeout days to support table reservations and last-minute attendance. All ads and boosted posts linked directly to AKIRA’s booking contacts or reservation channels to reduce friction.
On-site execution supported the marketing cycle through coordinated photo and video capture. Clear capture guidelines allowed content from each event night to be turned around quickly for next-day posting, helping maintain momentum between weekends. Coordination between Tonight Media, EDM Addicts, and the club team ensured assets, approvals, and publishing stayed aligned without slowing down the schedule.
Campaign Results
The marketing activity supported a steady flow of attendance across AKIRA Club Pattaya’s event calendar, with particular traction around guest DJ nights and EDM Addicts Takeover events. Consistent announcements and reminders helped audiences clearly understand who was playing, when events were happening, and how to secure tables.
Targeted paid support during key weekends contributed to increased engagement on event posts and stronger response around reservation-driven calls to action. Posts tied to confirmed bookings performed best when supported by short video content and last-call reminders close to event nights.
Collaboration with EDM Addicts helped extend reach beyond the club’s own channels, especially for takeover events. Coordinated coverage reinforced credibility around announced lineups and supported stronger visibility for selected nights without fragmenting booking information or messaging.
Results
The collaboration helped AKIRA Club Pattaya maintain a clear and organised flow of events, making it easier for audiences to follow upcoming nights and act on bookings. Communication around DJs, event timing, and table information became more consistent, reducing confusion and last-minute enquiries.
Over time, the club developed stronger recognition around recurring event formats and special takeover nights. Audiences knew what to expect from announced lineups, and returning guests showed increased confidence in planning ahead rather than relying on walk-ins.
From a working standpoint, the structure between Tonight Media, AKIRA Club Pattaya, and EDM Addicts proved effective for ongoing nightlife promotion. The approach established a repeatable way to announce bookings, promote events, and share post-event content that the club could continue to build on.
