Case Summary
Multi-year marketing engagement for one of Thailand’s largest electronic music festivals, supporting campaign planning, paid advertising, content coordination, and media distribution across successive editions.
Client Overview
808 Festival is one of Thailand’s largest December electronic music festivals, expanding from two to three days across major venues in Bangkok and Pattaya. Past editions have featured Charlotte de Witte, DJ Snake, Zedd, Illenium, Hardwell, W&W, Timmy Trumpet, and David Guetta, with stage takeovers by Monstercat and Drumcode.
Scope of Work
Official 808 Festival Marketing (Tonight Media)
Management of official Instagram, Facebook, TikTok, and website across all campaign phases, including onsite event updates
International media, ticketing, artwork, website, and after-party marketing coordination
Artist activation support, including interviews, video coordination, approvals, and asset delivery
Email marketing execution, including campaign sends and coordination for Meet & Greets and Interviews
Paid advertising across Meta and Google, aligned to lineup announcements, ticket phases, and geo-targeted markets
Media Promotion (EDM Addicts)
Multi-platform coverage across Instagram, Facebook, TikTok, YouTube, website, and app, publishing lineup announcements, ticket updates, and festival content
On-ground presence through the EDM Addicts booth during selected editions
Email marketing to EDM Addicts’ subscriber base, distributing festival announcements and ticket messaging
Paid Meta amplification to extend reach of EDM Addicts’ 808-related posts, articles, and video content
Results
Paid campaigns supported ticket releases and lineup announcements with defined targeting and geographic segmentation
Post-event video distribution extended campaign visibility beyond festival dates
International media and ticketing messaging remained aligned across regional markets
Live event-day posting maintained clear schedule and on-site communication
Meet & Greets and artist content were integrated into the campaign timeline without messaging conflicts
Official updates were released in coordinated waves across 808 Festival and EDM Addicts channels
Key Takeaways
Managing multiple festival editions demonstrated the value of consistent campaign structures that adapt to changes in lineup, venue, and format
High-pressure festival environments required fast coordination and controlled updates when artist or logistical changes occurred
Layered announcement schedules reinforced the importance of timing, sequencing, and clear approval processes
