Marketing
G-Circuit collaborated with EDM Addicts for event-focused marketing support around its festival editions in Thailand. The role centered on amplifying official announcements, key updates, and event information rather than managing the festival’s own social channels directly.
Marketing activity focused on extending reach within Thailand’s electronic music and festival audience through curated posts, editorial coverage, and event-related content published via EDM Addicts. Communication followed the festival’s official timeline, supporting lineup announcements, schedule updates, and event-week information while remaining aligned with confirmed materials from the organizing team.
This structure allowed G-Circuit to maintain control over its primary channels while benefiting from additional visibility through a media platform already trusted by the local EDM community. The collaboration supported awareness and attendance without duplicating messaging or conflicting with the festival’s official communication flow.
Scope of Work
EDM Addicts supported G-Circuit by acting as a dedicated media amplification layer alongside the festival’s official communication. The work focused on publishing and distributing approved announcements, lineup information, and key updates in line with the organizer’s release schedule, without taking control of G-Circuit’s own social channels.
Content execution included preparing social posts, editorial features, and event-related coverage based strictly on confirmed materials. This involved adapting official assets for EDM Addicts’ platforms, writing clear captions, and timing releases to match major milestones such as lineup drops, timetable announcements, and event-week updates.
Coordination was maintained with the G-Circuit team to ensure accuracy and alignment across all published content. By following the festival’s established communication flow, EDM Addicts was able to extend reach within Thailand’s electronic music audience while keeping messaging consistent with the event’s official narrative and visual identity.
Media Rollout
Media rollout for G-Circuit was structured around the festival’s official release schedule, with EDM Addicts publishing content in sync with confirmed announcements from the organizing team. Coverage was timed to support key moments such as lineup releases, major updates, and event-week communication, ensuring information reached local audiences without competing with the festival’s own channels.
Content published through EDM Addicts included announcement posts, curated visuals, short video clips, and editorial-style updates that reflected the official messaging. Posts were released in stages rather than in a continuous cycle, allowing each announcement to land clearly and avoid oversaturation.
During event week, coverage shifted toward on-ground and recap-focused content, reinforcing visibility around the festival as it unfolded. This rollout helped maintain steady attention across the full timeline while keeping EDM Addicts’ role clearly positioned as a supporting media platform rather than a primary communication channel.
Tools and Execution Approach
Execution relied on coordinated publishing workflows between the G-Circuit team and EDM Addicts. Official assets and confirmed information were shared ahead of each release window, allowing posts to be prepared, checked, and scheduled without last-minute changes. This ensured timing stayed aligned with the festival’s announcements while maintaining consistency across captions, visuals, and formats.
Content was adapted specifically for EDM Addicts’ platforms, using native social formats such as single-image posts, carousels, short video edits, and editorial-style captions. Visuals were adjusted for readability on mobile, and copy was kept factual, focusing on lineups, dates, locations, and key updates. For video content, simple edits and voice-over clips were used to reinforce announcements without altering the festival’s original message.
Performance was monitored through platform insights to assess reach and engagement around each release. These observations informed decisions on posting cadence and format selection for subsequent updates, allowing coverage to stay responsive to audience behavior while remaining fully aligned with G-Circuit’s official communication flow.
Campaign Results
The campaign contributed to strong visibility for G-Circuit within Thailand’s electronic music audience by reinforcing official announcements at key moments in the festival timeline. Lineup releases and major updates published through EDM Addicts consistently generated engagement, helping extend reach beyond the festival’s own channels without fragmenting information.
Editorial-style posts and short-form video content supported clearer awareness around event details, particularly during high-traffic periods leading into event week. Audiences interacting with EDM Addicts were able to access confirmed information quickly, which reduced confusion and repeated questions around schedules and logistics.
Overall, the collaboration functioned effectively as a supporting media layer. By aligning closely with G-Circuit’s official communication flow, EDM Addicts added scale and reinforcement at critical points while preserving message consistency and credibility throughout the campaign.
Results
Sustained coverage through EDM Addicts helped reinforce G-Circuit’s presence within Thailand’s electronic music community across multiple stages of the festival timeline. Audiences were repeatedly exposed to official announcements in a familiar editorial environment, which supported recognition of the event and its scale without relying on fragmented or unofficial sources.
Since posts followed the festival’s confirmed release schedule, information remained consistent across channels. This reduced mixed messaging and helped audiences rely on EDM Addicts as a secondary reference point for lineups, updates, and event-week information, especially among attendees who did not follow G-Circuit’s primary pages closely.
From a broader perspective, the collaboration demonstrated how a large-scale event could extend its reach through trusted media without handing over control of its core channels. EDM Addicts functioned as an amplification and validation layer, supporting visibility and clarity while respecting the festival’s existing communication structure and brand authority.
