K-Live Festival
Festivals & Events
Waterzonic - Kulov
Kulov approached us to create an effective marketing campaign for their Waterzonic Festival. The event’s main sponsor was Kulov and their branding had to be present throughout the online, as well as offline presence of the event.
- Client
- KULOV
- Category
- Festivals & Events
- Year
- 2020
- Aftermovie reach
- 680K+
Client overview
Kulov hired us to run the marketing for Waterzonic Festival as its main sponsor. The job was simple: keep Kulov visible and on-brand across every channel, online and on the ground, without drowning out the festival itself.
We built the campaign to tie Kulov's brand to the festival's identity. That meant consistent visibility across social media, online communications and on-site assets, balanced so it served the sponsor and the crowd at the same time.
Scope of work
Beyond the campaign, we handled on-site production and live coverage. We shot and produced the official aftermovie, filming across every phase of the festival: performances, crowd, sponsor moments and atmosphere. The cut was built to work as a promotional asset long after the gates closed.
We covered the day live from the ground, posting to social in real time. Performances, crowd reactions and branded moments all went out as they happened, so people who weren't there could follow along and the community stayed active throughout.
Media Rollout
Every shot was planned around where it would go. Our in-house production team matched filming priorities to what each social platform needed, so footage was ready to use during the event and after it.
Selected clips and visuals went live during the festival to drive real-time engagement. The rest was held back and structured for release afterward, keeping a steady flow of content for the festival and its sponsors well past the final set.
Campaign Tools and Implementation
We shot with handheld action cameras, DSLRs and aerial drones, picking each tool for the job. Action cameras handled fast, close-range crowd and stage shots. DSLRs covered controlled visuals and branding moments. Drones captured the scale and layout from above.
Together they gave us a full visual library, ready for both real-time posting and post-event marketing.
Results & takeaways
The official aftermovie reached over 680,000 users across social media. Engagement was strong, a sign the content landed and traveled well after the event.
It proved the point: pairing on-site production with a structured digital release pushed the festival's visibility far past the live crowd and kept people engaged once it was over.
We finished with a full set of marketing assets that kept working long after the festival ended. On-site coverage, post-event content and sponsor integration gave both Waterzonic and Kulov consistent presence across digital channels.
The project showed what happens when strategy, production and real-time execution line up for a large-scale music event: a framework Kulov can run again.
