Together Festival

Client
Together Festival
Services
MARKETING

Marketing support across successive festival editions, managing campaign planning, paid media activity, content coordination, and cross-platform audience communication

Client Overview

The Deal

Together Festival engages Tonight Media as a marketing partner, supporting the planning and execution of festival marketing campaigns across official channels, paid media, and EDM audience distribution.

Scope of Work

Official Together Festival Marketing (Tonight Media)

• Oversaw marketing execution for Together Festival across multiple editions, managing official Instagram, Facebook, TikTok, and website communication from initial lineup announcements through ticket phase releases and live event-day updates

• Planned and managed paid advertising across Meta and Google, setting audience targeting, geographic segmentation, and budget allocation around lineup reveals and ticket release phases

• Managed official email marketing through the festival database, coordinating campaign sends, geo-targeted messaging, and artist-related communications aligned with confirmed announcements and ticket release periods

• Coordinated artist-related activities including Meet & Greets, interviews, schedule integration within the campaign timeline, approval processes, and structured delivery of final assets to participating artists

• Supervised video production management during the campaign, including sourcing and managing video teams, negotiating deliverables, overseeing content output, and ensuring final assets met branding and timing requirements

• Handled PR coordination with local and international media outlets, preparing and distributing press materials, responding to media enquiries, and ensuring lineup announcements, festival updates, and event information were communicated accurately across press channels

• Managed influencer and creator participation to support campaign reach, identifying relevant electronic music creators, coordinating content around lineup announcements and ticket phases, and aligning creator activity with paid media and editorial coverage

• Coordinated sponsor marketing requirements and partner communication, handling branding placements, promotional deliverables, ticketing coordination, artwork development, after-party promotion, and ongoing campaign updates

Media Promotion (EDM Addicts)

• Managed structured festival coverage across Instagram, Facebook, TikTok, YouTube, website, and app, publishing lineup announcements, ticket phase updates, long-form articles, and short-form video content according to confirmed campaign timelines and announcement schedules

• Utilised EDM Addicts’ owned audience and subscriber database to reinforce lineup reveals and ticket releases, coordinating repeated exposure through social posts and email communications during key campaign windows

• Planned and executed paid Meta campaigns to amplify selected festival-related content, allocating spend around confirmed announcement periods and ticket phases to expand reach among electronic music audiences in Thailand

• Aligned EDM Addicts publishing schedules with the festival’s official communications, coordinating the timing of posts across platforms so lineup announcements, ticket information, and campaign updates followed the confirmed release sequence without conflicting messaging

• Reviewed engagement performance across EDM Addicts platforms during active campaign periods, analysing audience response to identify high-performing content formats and prioritising amplification around those posts

• Maintained on-ground presence through the EDM Addicts booth during selected editions, promoting the EDM Addicts platform, increasing brand awareness, and marketing EDM Addicts earplugs directly to festival attendees

• Extended campaign visibility through the EDM Addicts media network, distributing festival announcements, lineup updates, and ticket information through EDM-focused editorial content, social posts, and platform coverage to reach audiences beyond the festival’s official channels

Results & Takeaways

Together Festival’s marketing campaigns were managed across multiple editions through coordinated announcement schedules, paid media activity, influencer participation, and distribution across official festival channels and EDM Addicts platforms. Lineup reveals, geo-targeted advertising, and creator participation maintained consistent visibility across Thailand while also reaching international audiences. Event-day digital communication and post-event content distribution kept audiences engaged beyond the festival dates, while the ongoing multi-year collaboration reflected continued trust and reliable execution within a high-pressure festival environment.