K-Live Festival
Festivals & Events
Road to Ultra Thailand
Road to Ultra Thailand follows a release structure set by Ultra’s global schedule, with lineup announcements, ticket phases, and event details introduced at confirmed points in the campaign. As audiences rely on official updates for accurate information, communication focuses on clarity and timing so each announcement is easy to follow. Updates are coordinated across digital platforms to ensure consistency, allowing audiences to track lineup reveals, ticket availability, and key event details ahead of the event.
- Client
- Road to Ultra Thailand
- Category
- Festivals & Events
- Year
- 2026
Client overview
Road to Ultra Thailand brings the global Ultra series to Bangkok, putting international electronic acts in front of local crowds. Past editions have featured Martin Garrix, Alan Walker, Avicii and Zedd. It's now a fixture on Thailand's EDM festival calendar.
The deal
Road to Ultra Thailand brought us in to run its local campaign: content, paid media and digital comms, all aligned to Ultra's global announcements across official channels.
Scope of work
Official Road to Ultra Thailand Marketing (Tonight Media)
- Ran local marketing for the festival, keeping every social post and update in step with Ultra's global schedule from first reveal through ticket phases and event week.
- Kept all public-facing content accurate and consistent: lineup reveals, ticket info, venue details and event updates, across every platform.
- Managed video and promotional assets end to end, working with production teams on timelines, approvals and final delivery for the campaign and post-event coverage.
- Worked directly with the Ultra Thailand team to prep and release approved materials, artwork, lineup and ticketing, on official messaging and timing.
- Ran paid Meta ads to drive ticket sales, setting targeting, geographic reach and budget around confirmed announcements and live sales windows.
Media Promotion (EDM Addicts)
- Covered Road to Ultra Thailand across EDM Addicts' Instagram, Facebook, TikTok, YouTube, website and app, posting lineup reveals, previews, ticket info and short-form video on Ultra's release schedule.
- Tracked engagement across EDM Addicts platforms during the campaign to guide which announcements to amplify.
- Ran paid Meta activity behind selected content, putting budget around confirmed lineup drops and ticket windows to reach Thailand's electronic music crowd.
- Used EDM Addicts' audience and subscriber base to push event updates and ticket info through social and email at key campaign moments.
- Featured the festival across EDM Addicts' editorial: articles, event features and listings, so the details reached EDM fans directly.
Results & takeaways
The campaign tracked Ultra's global structure from start to finish. Local comms, paid media and EDM Addicts coverage all moved with confirmed announcements and ticket phases, so reveals and updates landed in sync across official channels while reaching Thai audiences through local distribution. Event week focused on on-ground, real-time updates; post-event content kept the festival visible after the show.
